MAD Creative

November, 2023

Brand identity for MAD Creative (a multifaceted dance business founded and owned by dancer, dance teacher and choreographer Maddison Apacible). Exploring movement in type - bends, dips, twirls, loops and points.

The MAD Creative colour palette reflects the values and personality of the brand. (Light blue for youth and softness, dark teal for growth and development and pink coral for creativity and confidence).