Late Recess

May, 2022

Brand Identity for Late Recess winery, 3 wine labels and bag packaging design. Targeting young adults who need a recess from a busy schedule with a glass in hand, allowing them to recharge in the evening or on the weekend. Having left school and finding themselves pushing through a long day or week, one is due for a very needed, Late Recess. The wine in the wine glass becomes the falling sand in the hourglass, slowly disappearing with each sip or each second of recess that passes.

The playground equipment featured in the illustrations embody the affects of each wine selection. The swing symbolises how one may escape reality as they drink a wine that is light and refreshing, hop-scotch symbolises how one may gain energy as they drink a wine that is bold and bouncy and the slide symbolises how one may relax while drinking an aromatic wine.