Junonia

June, 2022

Event identity and promotional campaign for Junonia music festival. A blues festival held at Semaphore beach which is promoted as a fun, summer day out for all ages. Targeting an older, loyal fanbase as well as introducing the genre to a new, younger audience. The key illustration depicts blues artists playing Junonia sea shells as instruments which was inspired by the pivotal role of instruments within the blues. This motif of sea shells relates to the location of the coast aswell, echoing the sound of beach waves. This creates movement in the designs, reflecting the rhythm and spiritual influence of the early African origin. The logo also references waves through the rolling baseline of the type.